The footer of a website, although sometimes overlooked, remains consistently essential for an easy and positive browsing experience on your website. Exploring various well-designed websites on the internet, you will notice that most of the time, footers are well-organized and useful, providing information used in every navigation. This is certainly not by chance, and in this article, we will look at some basic practices and information that we should include in the design of a footer.
The footer of a website significantly helps retain visitors when they reach the bottom of a page. Most often, it includes other pages we have selected to encourage navigation to them and, of course to showcase our services or products. It can also contain our contact details and quick ways to get in touch, such as short forms. The fact that it provides the above useful information, as well as our website’s usage policies and cookies, makes it critical for SEO. Additionally, it’s a final opportunity for a call to action that we should not overlook.
By using tools like Hotjar, that allow us to create heatmaps and observe user behavior on our website, we can understand the usefulness of the footer. We can see what visitors find helpful and what changes we could make to optimize it. Often, you might be surprised at how frequently users utilize it to find contact details and other useful information. It is important to understand that the footer is the last impression someone will have when visiting our website. A well-designed footer is vital and can significantly improve the user experience, guiding visitors to other pages of the website or providing them with useful information about our business.
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Add a Mini Menu with Your Key Pages
An effective footer should contain the key pages of the main menu so that the user doesn’t need to return to the top. Create small vertical menus with essential links, such as the Home page, Our Services & Products, About Us, and Contact. If your site includes a blog, you could add a list of your most recent articles as well as articles with high traffic.
Keep It Simple
Focus on the basics, such as your site’s main pages, contact details, and main categories of products or services. Use columns to organize the links so they are easily accessible. Keep the design simple and avoid using images, complex designs, and fonts that do not match the look and feel of the website. Pay close attention to the mobile version and the spacing of the content. Try to keep the content readable and straightforward on all devices.
Newsletter Signup Form
Add a newsletter signup form for your business to collect email addresses. Make the form prominent and ensure it matches the rest of the footer in terms of colors and fonts. Keep the number of fields to a minimum to avoid discouraging users to subscribe, and use an attractive headline to encourage them to sign up.
Terms of Use and Other Related Policies
The footer is the ideal place to include important legal information such as the privacy policy, terms of use of the website, and return policies if your website operates as an online store. Here, you can also mention copyright notices and other licenses that show you are a legitimate business that complies with the laws and regulations of Greece and the European Union. In the case of an online store and the issuance of an electronic POS, you have to add images of partnering cards such as Visa, Mastercard, etc.
Contact Details
Contact details are very important for easy communication as well as for your website’s SEO. The name, address, and phone number not only show that you are a legitimate business but also help with local SEO and your visibility on Google Maps. Here, you can also add social media icons that lead to your profiles.
Conclusion
Footers have evolved into a critical element of modern website design. By being simple, functional, and informative, they can significantly improve the user experience.
- Keep your footer simple: Focus on the basics and avoid overloading it.
- Facilitate navigation: Include links to important pages and information.
- Enhance trust: Add legal information and contact details.
- Increase engagement: Use signup forms and social networks.
By following these practices, you will encourage visitors to explore your website further and return in the future.
I specialize in content marketing, content writing, web design, and digital marketing. With over 10 years of professional experience, I have collaborated with companies across various industries, including technology, healthcare, tourism, hospitality, and financial services. I have taken on content writing projects, delivering high-quality articles and copywriting for clients’ websites, aiming to attract and engage readers.
My expertise lies in keyword research and analysis tailored to each business. I then develop and implement the appropriate content marketing strategies, creating content designed to achieve top positions in search engines like Google. I’m passionate about writing and marketing, and I believe that compelling content, combined with the right strategies, is key to a successful online business.
For the past seven years, I have held the position of Chief Marketing Officer (CMO) at Cope Digital Agency, shaping and executing the company’s overall marketing strategy. In addition, I have taken an active role in account management, ensuring excellent collaboration with our clients and delivering high-quality services.
My commitment to providing efficient and innovative solutions across various sectors—from healthcare and technology to tourism and financial services—has strengthened our brand in the market and contributed to the growth of our clients. I believe that a combination of creativity, analytical thinking, and technology is the key to any business’s success.
