Our findings from our keyword research gave us two categories of keywords, primary and secondary.  We targeted the primary keywords, like ‘escape rooms’, ‘escape rooms Athens’ (in both Greek and English), to the respective home pages; and the secondary keywords, like ‘kids’s parties’, team building, ‘thinking games’ to respective pages dedicated to these topics.  Our client saw results within two months, despite the huge competition in the industry, since there are more than 100 escape room companies in Athens alone.

Our collaboration with Great Escape continues to today, as SEO is the number one customer acquisition channel for them. By writing new articles each month, we are able to rank high on search engines for many more keywords that users use to search for relevant services and activities.

After grouping the keywords that we found from our initial research, we target 2 to 3 keywords in each article.  Thus we continuously increase traffic to the website with these articles, and steadily increase business for client.

Using Adwords, we’ve been able to rank the site in the top three positions of Google’s search engine. This online advertising method goes hand-in-hand with Search Engine Optimization (SEO), helping us maximise traffic to the website.

We increased visitors to the website by 70% through our well-structured and targeted ad campaigns. The next step was to calibrate the ads regularly in order to improve important factors that Google takes into consideration when displaying ads. Within a short time, we maximised the ads’ performance, and increased the clicks on the ads by 200% without our client raising their budget.