90% increase in website traffic = Bookings doubledGreat Escape Rooms - Case Study
Start of Project:
- Website redesign
- Search Engine Optimization (SEO)
- Online Booking System
- GDPR Compliance
The results say it all
“We at Great Escape Thessaloniki, have been steadily getting to the top of the industry over the last two years, as a result of our excellent cooperation with Cope Digital Agency Athens. They are the most reliable and successful partnership we’ve had in the field.”
Marianna Karezi, Great Escape Thessaloniki
Do you want more traffic to your website and more sales?
A renewed digital presence
After moving the company to its own domain and designing a responsive website, the conversion rate of visitors vs bookings increased 100%. We then proceeded with keyword research which lead to a fully functional SEO strategy that improved the company’s ROI.
Goal: the top positions on search engines!
Keyword Research: Where it all begins
Google AdWords – Targeted ads that bring the results you want
Once the new website was completed, we began Google Adwords for Great Escape Thessaloniki as it’s the best way to immediately rank on Google’s first page (via paid ads). In conjunction with SEO, Google Adwords maximises a website’s traffic and brings immediate results to the business; in this case, immediate results meant immediate escape room bookings.
By creating the right ad campaigns for all the keywords we were interested in, we increased the site’s users by 90%. But it didn’t stop there. We continuously optimised the ads and in a short space of time, achieved the ideal score for ‘Landing Page Experience’, ‘Ad Relevance’, and ‘Expected CTR’, the most important numbers to keep an eye on with Adwords campaigns. Our optimisation tactics reduced our client’s Cost Per Click (CPC) by 500%; we maintained the same budget resulting in doubling the clicks on the ads and of course their website visits and bookings. Mission accomplished!
Want your site to rank on Google’s first page?
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