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Icarus Car & Moto Rental Athens - Case Study

The newly established company Icarus Rentals contacted us to create its entire marketing strategy for both its physical and digital stores. We started by creating a logo, its business cards, signs and all the necessary visuals to define the brand. Once this was finalised, we continued with designing and developing the website that would compliment the brand and attract visitors who were ready to book their rental.

Start of project:

October 2018

Website:

www.icarus-rentals.com

Facebook Page:

facebook.com/CarRentalsAthens/

Google My Business:

ICARUS Car Rental

Services:

Website design & development
Search Engine Optimization (SEO)
Online booking system
GDPR
Branding & Visual representation

Website Design & Development

Icarus is primarily targeted at tourists who visit Athens and are looking to rent a means of transport for their holidays. Having the necessary information, we have been investigating to find out how users are looking for the company’s services. By finding the keywords that people use in their searches on Google, we built the site to rank high on the first page of Google based on the following features:

SEO-friendly structure for high ranking in search engine results.
Responsive Design on desktops, laptops, ios and android devices.
Modern design. Friendly and easy to use.
Online Booking system. For immediate and easy availability of the service.

Search Engine Optimization (SEO) με στόχο τις πρώτες θέσεις στις μηχανές αναζήτησης!

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Keyword Research

After the required research on Google’s special tool we ended up in about 20 keywords. These Keywords are the words or phrases used by users to find vehicle rental services in Google’s search engine. The goal was the top positions of Google for keywords like rent a car Athens, rent a scooter Athens, rent a motorcycle Athens and more.

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Content Creation

The next step was to create the appropriate content. The goal was to include all the necessary information and at the same time to contain the ingredients Google asks to give priority to the search engine. Marketer writes the texts so they can convince the visitor to become a customer, while SEO Specialist ensures high rankings. Harmonious collaboration is the key to success.

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Search engine optimization

Our collaboration with Icarus Rentals continues until today, as Search Engine Optimization is the number one attraction for new customers. By writing new texts, we achieve high rankings in more and more keywords that users use to find relevant services and activities. Thus, by constantly increasing traffic, we also ensure a steady increase in customers.

Graphic Design Services – Creating a new corporate identity.

For Icarus we created the logo, business cards, brochures, stickers and everything else needed for their offices.

Google AdWords – Targeted ads with results!

Using Google Adwords, we’ve been able to have the site in the top 3 positions of Google’s search engine. Using this online advertising method and in combination with Search Engine Optimization (SEO), we have maximized traffic. By creating the appropriate advertising campaigns for all the keywords we were interested in, we increased our site visitors by 70% more. Then, with daily optimization of ads, within a very short timeframe, we achieved the ideal rating for Ad relevance, Landing Page experience and Expected CTR. In this way, we have reduced and continue to significantly reduce costs per click. So, we maximize ad performance and the company, by investing the same budget, managed to receive 200% more clicks on the ads.

Increase your profits through digital marketing.

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