Eco ApofraxeisRanked in the top positions on Google, in one of the most competitive market segments
The owner of Eco-Apofraxeis contacted us to create a modern website as a tool to develop his business.
As part of an overall strategy, we attracted a large number of visitors to the site every month through Search Engine Optimisation.
We ranked the website in Google’s top positions despite it being in one of the most competitive market segments.
Start of project:
- Website Design & Development
- Search Engine Optimisation (SEO)
The results say it all
“I always thought it important to have my business appear on Google’s first page; and being in one of the most competitive market segments, made this challenging for me and my colleagues. Now, my business is in the top search results and my collaboration with Cope has been impeccable and effective.”
– Evagelos Psaronis, Owner of Eco-Apofraxeis
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Website Development as a first step
The company is active in the field of waste management in Attica, Greece. After finding the best relevant keywords that people use in their Google searches, we built the website to rank high in search results, while focusing on providing visitors with details regarding the company’s services, its history, experience and professionalism towards its customers.
From a technical standpoint, our developers designed and implemented the website to include the most modern features:
- SEO-friendly structure and operation. For high ranking in search engine results.
- Responsive website on all devices (desktops, laptops, iOS and Android devices).
- Modern design. Friendly and easy to navigate.
Add some Search Engine Optimization (SEO)
A little keyword research
After extensive research, we came up with a list of over 80 words and key phrases. We then launched our digital strategy to successfully rank in Google’s top positions for all keywords. The first results were visible within three months, despite the very large competition of the industry, since there are hundreds of similar businesses in Attica.
Some Content Creation
We started with finding an appropriate design for the website and then narrowed down the keywords we wanted to rank for. Once this was complete, we began writing content that would be useful to the user to accomplish their goal, whether that was finding information on how to solve a problem on their own, or booking a service. SEO texts are always created having in mind the user and the technical elements Google asks for to display the website on the first page of the search engine.
In this industry, SEO is the number one means of attracting customers, as users continuously look for solutions to their waste management problems. By writing new texts monthly, we achieve high rankings in new keywords that users use to search for relevant services. In this way, we consistently increase traffic to the website and, in turn, new customers.