cope logo

What you need to know about website redesign

Website redesign, is a topic that must be understood in depth. Many consider that redesigning is a relatively easier process than building a new website, as the content already exists. Thus, they tend to have very high expectations that they want to be done with a relatively low budget.

Without a technical background so they can realize the requirements, they request things that take time and effort. The redesign of a website presupposes that the clients understand what the process entails, so that both parties (client & web design agency) are on the same page. Let’s take a look at some of the most important concepts and what you need to know.

 

Website redesign needs a clear purpose and goal

A successful website redesign always requires a specific purpose. The digital agency, in collaboration with the client, will therefore set clear goals for the project. The company undertaking the website redesign will listen to the client’s needs and propose solutions to give flesh and bones to the client’s vision. For example, we can think of the redesign of an e-shop that aims to increase sales of its products, a lawyer who wants more clients, or a non-profit organization that wants to spread its message to potential donors and volunteers.

We can understand, therefore, that the client’s contribution is crucial in forming a comprehensive plan that will lead to success. Of course, clients may not have a clear goal, as most decide to proceed with the redesign of their website because they are tired of seeing essentially the same design. It goes without saying that appearance is very important, but it should be understood by the client that it must be combined with measurable goals that will provide us with specific data. Thus, the redesign will have a clear objective and will not just be done to refresh the appearance but to increase the conversion of visitors into customers.

 

Content restructuring and use of new technologies

Redesigning is certainly more than just a refreshed appearance, and every element of the website will inevitably be affected. The content of a website is definitely one of the components that will be at the center of the changes. Fonts, page layout, user journey, and many other aspects will change to align with the predefined purpose of the project. Many clients may think that all of these elements already exist on their old website; however, the changes are so profound that they require many hours of work.

Additionally, new tools must be used for the construction of the site, such as new plugins and a new builder, so that the client can benefit from all the new capabilities of WordPress. Thus, in 90% of cases, the site is built from scratch, and it is quite common for the redesign to be a more complex process than creating a new website. Certainly, the process of restructuring and reorganizing the existing elements of the site is a challenge in itself. It requires special attention to UI/UX and a particularly careful approach.

 

Responsive design & accessibility

The technological landscape is evolving rapidly, and thus, accessibility and responsive design for all devices certainly cannot be missing from our list of top priorities. These two factors are vital, as the use of mobile devices continues to increase, while accessibility for individuals with disabilities is now a moral obligation. Both of these areas must be taken into account and integrated from the outset of the redesign. The client must understand their great significance, as well as the fact that they bring significant challenges in the design aspect.

 

In summary

A successful website redesign requires a clear goal and the commitment and collaboration of both the client and the contractor. The project process must be understood by the client, with clear details about the steps that will be taken until the delivery of the new website. Of course, the contractor does not need to delve into technical details that are unnecessary and will bore the client.

However, concepts such as those mentioned in the previous paragraphs should be discussed with the clients. This way, they will have a comprehensive understanding of the requirements for the reconstruction of their website and will be able to understand the cost of the services provided to them to a greater extent. By being aware of the specific challenges involved in the process, they will certainly lead to better collaboration and an ideal outcome.