A beauty salon, which has increased its clientele by going to the first page of GoogleSalon de Beaute by Michaela - Case Study
“Salon de Beaute dy Michaela” was designed and implemented within the framework of a comprehensive digital marketing strategy to develop the company’s clientele.
Start of project:
- Web Design & Development
- Search Engine Optimization (SEO)
- Online booking system
- Graphic Design services
Website design and Development
We built the website to rank in Google’s top positions, based on the following features:
- SEO-friendly structure for high ranking in search engine results.
- Responsive Design on all devices (desktops, laptops, ios and android devices).
- Modern design, user friendly and easy to use.
- Ability to schedule an online appointment, for immediate and easy availability of the service.
Search Engine Optimization (SEO) for the first places in search engines!
After an in-depth research and after we found the top 20 keywords, we started to run our SEO strategy. Our goal was Google’s top positions for keywords such as manicure, pedicure, nails, makeup and more. The first visible results occurred within two months and the site is currently ranking on all key keywords on the first page.
Content creation aims to understand the services offered by the business, to contain all the ingredients to “convince” the visitor of our page to become a customer and also to include all the information that Google asks to classify the Site on the first page. For 2019, SEO optimized texts, is the most important factor in getting to the top in search engines.
Search engine optimization
The collaboration with Salon de Beaute continues until today. Every month we achieve a high ranking in more and more keywords that users use to find relevant services and activities. So, by constantly increasing traffic, we also ensure a steady increase in customer and appointment through the website.
Results that speak for themselves
Prior to cooperating with Cope Digital Agency, the business was only advertised locally. At this time Salon de Beaute website attracts customers who are looking for the services they offer on Google’s search engine. In this way, we manage to attract new people every month and to increase the appointments every month.
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