cope logo

Web design & development Athens

Unique web design, perfect functionality

Web design and development are the basis for a successful online company. Thus, we design and implement original, dynamic, responsive websites and eshops, with special emphasis on aesthetics, functionality and increasing traffic.

WEBSITE DEVELOPMENT

Our top priorities in web design

During the web design and development procedure, we always prioritize the three most basic components. The perfect functionality, the unique design and the SEO friendly structure. Also, it is necessary that every website adapts perfectly to the size of the user’s device and offers the best possible navigation experience. Next we will see more information about web design:

i 3 Table Of Content

read more

More information on web design & development

Website design and development means perfect functionality and unique design! SEO Friendly & Responsive design, perfect customization and flawless navigation experience on tablets, PCs and smartphones. Our company’s goal is to create profitable online businesses and not just build websites. We design and complete WordPress, Drupal and custom design websites. Basic components of web design are aesthetics, a pleasant user experience and the most modern technologies.

All the latest research shows that internet users in Greece use on average more than 2 devices. It is therefore obvious that Responsive Design is imperative for the needs of today’s internet market. It is also known that a huge percentage of visitors to a website leave it if it takes a long time to load the pages. At Cope Digital Agency Athens, we use the most modern techniques to reduce loading time. Our websites are hosted in some of the most reliable Data centers, while we also undertake the safe storage of your data. Finally, we provide technical support for any problem you may encounter.

Transform your online identity

Are you ready to redefine your online presence?

Responsive web design

With responsive web design, your website adapts to all devices or browsers the user is using. Whether it’s a mobile phone, tablet, computer, or in Chrome, Firefox, Safari, etc. Research shows that users in Greece use an average of 2 devices when searching the internet. This means that responsive design when building websites is now necessary and has priority.

The number one reason visitors leave a website is because it doesn’t display properly on their device. Like for example when the user has to zoom in, to read or when the information is cut off and they have to scroll to see it. So the user experience must be smooth on computers, mobiles and tablets.

kataskeuh-istoselidas-responsive

Responsive web design

With responsive web design, your website adapts to all devices or browsers the user is using. Whether it’s a mobile phone, tablet, computer, or in Chrome, Firefox, Safari, etc. Research shows that users in Greece use an average of 2 devices when searching the internet. This means that responsive design when building websites is now necessary and has priority.

The number one reason visitors leave a website is because it doesn’t display properly on their device. Like for example when the user has to zoom in, to read or when the information is cut off and they have to scroll to see it. So the user experience must be smooth on computers, mobiles and tablets.

Exploring elegance

CONTENT MANAGEMENT SYSTEM

Building a WordPress website

WordPress is one of the most reliable solutions for building professional websites and Eshops. It is one of the most popular and trusted Content Management Systems (CMS) and completely Google search engine friendly. The steps we follow after starting our cooperation are the following:

  • Discussion, to find the needs of your business and come up with the services we want to offer through our web design.
  • Design the sitemap of the website, which will include the menu and sub-categories, so as to achieve the ideal User Experience.
  • Show you some examples from other websites so that you can understand the possibilities of web Design and come to an end on how you want the visual part of your website to be.
  • You send us the texts and photos you want to upload to your website, unless we have taken over the photography and writing of the texts.
Domain - Hosting
Preparations
Web design
The main steps.
e-commerce
What is included
Why WordPress?
The most popular CMS

Domain – Hosting and other features

  1. Purchase and registration of the website name (Domain name)
  2. Buy hosting for your website
  3. Install SSL Protocol (https://)
  4. Installing WordPress on the Server
  5. Creation of company emails, e.g. info@site.gr
  6. Backup

Web development steps & extra features

  1. WordPress customization
  2. Select Visual Builder
  3. Create Sitemap – menu
  4. Web Design & User Experience
  5. Post content (texts, photos, videos)
  6. Create a Blog
  7. Connection with Google Analytics and Google search console

E-shop design & development

  1. Install E-commerce Plugin
  2. Web Design & User Experience
  3. Create product categories and subcategories
  4. Create product pages with text description, photos and videos
  5. Filters for easy product finding
  6. Additional features like customer reviews & Wish list
  7. Connection with banks and Paypal for online payments
  8. Connection with Google Analytics & Google Search Console
  9. Generate xml with products for use in Skroutz & Best Price
  10. Connection with facebook Pixel for Remarketing Campaigns

10 Reasons to Choose WordPess

  1.  It is the most popular and flexible CMS platform
  2. It is completely Google search engine friendly
  3. It has very good response speed
  4. It gives unlimited design possibilities (Customisation)
  5. It offers Responsive Design for all devices
  6. It has high security standards and frequent updates
  7. It offers immediate Support for problems that may arise
  8. It has the possibility of adding a Blog
  9. 20 years in the market
  10. It is upgradeable so you don’t have to build a new website every few years

Get a Quote

1 + 13 =

BRANDING

The role of i-branding in website

Creating the characteristics that will identify your service and product so that you stand out from the competition. i-Branding is the strategy followed by a company to promote its services and precedes Marketing. They are the ingredients that will make the prospective buyers connect with our products or services. It is all these features that will make people trust us and remember our company.

Creating the characteristics that will identify your service and product so that you stand out from the competition. i-Branding is the strategy followed by a company to promote its services and precedes Marketing. They are the ingredients that will make the prospective buyers connect with our products or services. It is all these features that will make people trust us and remember our company.

read more

It is very important that there is consistency between the overall image of the business and your website. Thus, the web design and development takes into account all the special characteristics of your physical store. In this way, your business will have its own visual identity, with which you will stand out and overcome the competition.

Moreover, during web design we need to give special emphasis to the content. It must of course be unique in order to achieve a high ranking in Google and other search engines and to do the necessary research for all keywords relevant to your industry. We then create original quality content around them and clearly communicate your products and services online.

iBranding | Construction of a website with the special characteristics of your business.

The trademark of your business is not necessarily a Brand. To be able to become a Brand, a specific strategy must be followed, which will create an emotional connection of your company, with a specific Target Group.

To achieve this goal, there must be a common concept and a common strategy, in the style of the company, in the web design, in printed materials, in the corporate identity, etc. So, we can define as Branding, the methodology of a business, which triggers the minds and emotions of consumers. It is the goal, of what we want to be as a company, the image to the world, and what will differentiate us from the competition. In simple words, we can say that branding is:

  1. The promise we make.
  2. What differentiates us from the competition.
  3. The concept and what customers think about us.
  4. The feeling created by interacting with our product or services.
  5. The trust of customers towards the business
  6. The reasons that make us buy the product.
  7. The story surrounding the product.
  8. The impressions after the last interaction.
  9. The experience our customers have.

Every successful idea has its foundations in a strategy, which is linked to specific benefits, specific values ​​and is expressed through a story (Story Telling), which people believe and are emotionally attached to it. All your actions, from the company name, to the interaction on Social Media should reflect your Brand.

ORIGINAL CONTENT

Unique content during web design

Google, in its effort to upgrade the quality of Internet information, places great importance on unique and user-friendly content. Now, Google’s algorithm understands almost everything and “punishes” when we don’t follow the rules of the internet. One of them, is if the content we use in our website is not original and doesn’t have a good quality.

Read more about original content when building websites.

But what does original and quality content mean? It means that we wrote it and did not copy paste it from another website (eg our competitor’s) and that the topic of the content is interesting and offers value to the people who will visit our website.

Using Original Content during our web design can attract a huge number of potential customers. To do this, a proper search for keywords related to our product or service must have been done before building the site. So, writing prototypes, is the best way to instantly increase your website traffic and give your business a huge boost. At Cope, we create original and quality content, aiming to communicate your services and products online. We undertake the creation of articles with fresh, original and unique content to reach new customers.

SEARCH ENGINE OPTIMIZATION

SEO-Friendly Web design!

Search Engine Optimization is a method we use to get on the first page of Google. Before web design, research must be done for all the necessary keywords. These words or phrases must be relevant to your product or service and have a high search volume. These keywords will be used later during website development.

We then create content around these words so that Google considers us, as the experts in our industry. It is not a simple process. It takes time and it has to be done right. Important for SEO, is to know well who our customer is. Is it male or female? What is his job? Whats their age? There are many questions we have to ask in order to understand what our client is looking for, and how he is looking for it.

BEHAVIOR ANALYTICS TOOLS

Google Analytics after web design and development

But the process of building websites and Eshops does not end here. We need to monitor and analyze their performance so we can make the necessary tweaks and adjustments. This way we can come to useful conclusions for further improvement.

Read more about behavior analytics tools

The basic tools we use for this process are Google Analytics, Webmaster Tools and some UI/UX tools such as HotJar. The aim of this action is to understand our customers and improve our services. To achieve this, we need a monthly analysis of visitor demographics and browsing behavior. The good thing about numbers is that they never lie. With Google Analytics we can collect useful information to:

  1. identify low-performing pages so you can make the necessary changes
  2. find out which pages users visit the most
  3. see where your website visitors are coming from
  4. find out how long they stayed on the Site
  5. locate their geographic location and more

Analytics is definitely a necessary tool, which helps us to make the necessary modifications in the Marketing strategy we follow.

B2B- B2C

Eshop design & development Athens

You can think of Eshop design & development as your online store presence. For this reason, we design neat, functional and immediately efficient B2B (wholesale) and B2C (retail) online stores.

We securely connect your online store with banks for credit card purchases and PayPal connection. E-commerce is the most modern method of selling services and products, with a rapid rise worldwide.

Read more about Eshop development

The speed and ease with which the buying and selling process can be carried out, bring the e-shop construction first, to the preferences of businesses.

E-commerce is divided into two categories. Business-to-business commerce, or B2B for short. And commerce between consumers and businesses, which is called Business-to-Consumer commerce, or B2C.

Several start-ups these days operate exclusively through online stores. In this way, they overcome costly investment needs, such as office space, numerous staff, etc.

FAQ

Web design with WordPress Themes – FAQ

There is no doubt that WordPress is now the most popular content management system (CMS) in the entire world. Building WordPress websites, even though we don’t need special programming knowledge, is quite a complex task. You need to have the knowledge to choose the right Theme, install it and then style it. So at this point we will answer the most frequently asked questions about building WordPress websites. Questions are often asked by our customers, for this reason the answers are given in a simple and understandable way. So let’s move on to the FAQ list.

What is a WordPress Theme?

WordPress Theme is a set of compiled files that create a graphic environment for a website. These Themes usually contain:

  • The overall design of the website
  • Various color options
  • Various pre-made layouts that we can use
  • Graphic elements

Why is WordPress themes so popular?

The popularity of WordPress Themes is mainly due to the success of WP CMS, that is currently the number 1 content management system. It holds a really huge market share, since more than 55% of the total sites on the internet are built on WordPress.

How do WordPress Themes work?

All the files that a WordPress Theme contains are made in HTML and PHP code. MySQL database holds all your website information. PHP extracts your information from the database and then the Theme files present the information using CSS and HTML.

How can I use a WordPress Theme to build a website?

The good thing about WordPress Themes is that with the necessary knowledge you can create the website you really want. It can be used to build a corporate website or an Eshop. The construction of websites using WordPress Theme is the basis on which you can implement any project you wish. What needs special attention is to choose a correct Theme that does not present problems, to be properly installed and adjusted afterwards.

How to choose a WordPress Theme?

Certainly the choice of a Theme is directly dependent on your own needs. WP Themes offer impeccable functionality, so one of them will definitely be able to satisfy your aesthetic needs as well. To begin with, you can make a list of the features you want your website to have and we will help you choose the right Theme for the construction of your website.

What do we call WordPress Theme customization?

It is the stage where we adapt a Theme to your own needs. We can change the menus, page layout, colors, fonts, add various Plugins, add texts and images and much more.

If I install a new WordPress Theme will it affect SEO?

Certainly changing the Theme will affect your ranking in Google. But this does not mean that it will affect it negatively. On the contrary, if you choose a modern theme with SEO Friendly structure and fast loading speed, it will help significantly and you will climb positions in the search engines.

Are WP Themes Mobile Friendly?

Most of the modern WordPress Themes are perfectly adapted to PCs, tablets, androids and in general to any device.

Are WP Themes suitable for eCommerce?

Yes, but you must be sure that the Theme is compatible with WooCommerce.