Web design & development Athens

It is very important that there is consistency between the overall image of the business and your website. Thus, the web design and development takes into account all the special characteristics of your physical store. In this way, your business will have its own visual identity, with which you will stand out and overcome the competition.

Moreover, during web design we need to give special emphasis to the content. It must of course be unique in order to achieve a high ranking in Google and other search engines and to do the necessary research for all keywords relevant to your industry. We then create original quality content around them and clearly communicate your products and services online.

iBranding | Construction of a website with the special characteristics of your business.

The trademark of your business is not necessarily a Brand. To be able to become a Brand, a specific strategy must be followed, which will create an emotional connection of your company, with a specific Target Group.

To achieve this goal, there must be a common concept and a common strategy, in the style of the company, in the web design, in printed materials, in the corporate identity, etc. So, we can define as Branding, the methodology of a business, which triggers the minds and emotions of consumers. It is the goal, of what we want to be as a company, the image to the world, and what will differentiate us from the competition. In simple words, we can say that branding is:

1. The promise we make.
2. What differentiates us from the competition.
3. The concept and what customers think about us.
4. The feeling created by interacting with our product or services.
5. The trust of customers towards the business
6. The reasons that make us buy the product.
7. The story surrounding the product.
8. The impressions after the last interaction.
9. The experience our customers have.

Every successful idea has its foundations in a strategy, which is linked to specific benefits, specific values ​​and is expressed through a story (Story Telling), which people believe and are emotionally attached to it. All your actions, from the company name, to the interaction on Social Media should reflect your Brand.

The speed and ease with which the buying and selling process can be carried out, bring the e-shop construction first, to the preferences of businesses.

E-commerce is divided into two categories. Business-to-business commerce, or B2B for short. And commerce between consumers and businesses, which is called Business-to-Consumer commerce, or B2C.

Several start-ups these days operate exclusively through online stores. In this way, they overcome costly investment needs, such as office space, numerous staff, etc.