Local SEO is a key part of digital marketing, especially for businesses that want to advertise their services and products locally. Internet users are increasingly using search engines to find what they need. Thus, with local SEO they can strengthen their online presence in their city and to the audience they desire. Local SEO aims to make a business visible to users doing local searches on Google. It includes a wide range of methods and procedures aimed at making your business known in a specific geographic area. This method offers businesses significant advantages, such as:
- More website traffic: Using and optimizing local keywords can increase the number of users that will land on your website. The conversion of these users into customers is often high because they are looking for services and products locally.
- Increasing the visibility of a business and branding: Various local SEO techniques will ensure that your business appears in all local search results, thus having a positive effect on branding.
- Advantage over the competition: By optimizing a page to appear in local searches, you’ll always be ahead of the local competition, increasing your chances of being found and selected by your potential customers.
- Credibility: Showing your business at the top of Google will increase your visibility, build a positive reputation in your area and make people think of you as trustworthy.
Basic strategies for local SEO
Google My Business
One of the tools we use to drive local traffic, is Google My Business. Specialized digital agencies can optimize and promote your profile to attract new customers. Optimization to be done on Google My Business includes:
- Filling in all business information such as your company name, address, phone numbers, website and more.
- Choose categories that are highly relevant to your business.
- Upload high quality photos, which may include your store premises, staff, products and services.
- Encourage your customers to leave a review, as well as respond to them.
Content & keywords
Keywords and content are two key parts of local SEO. They are essential to get high positions in local Google searches, but also to reach the right audience. Thus, a company specializing in local SEO will start with a detailed keyword research to find all the appropriate keywords with a high search volume, but also relevance to the services you provide. These local keywords are essentially phrases that people use to search for something online and can include:
- The name of the city, neighborhood, village or town where your business is located.
- Popular locations, e.g. Acropolis, Constitution, etc.
- Sentences that indicate the user’s intent to find something locally, e.g. “The best places to eat in the center”.
Content for local SEO includes:
- Writing and posting articles about news and events related to your city or region.
- Integrate reviews from customers who live in your area.
- Advice for your location, but also your industry.
Backlinks
For a successful local SEO, you will definitely need links from other websites located in the same city as you. You need to pay attention to the quality of these pages and the domain rating they have, so that they help with the credibility of your website in the eyes of the Google algorithm. You can make listings in local online directories, work with local Influencers or do some sponsorships at local events so that they include you on their websites.
How to choose a digital agency for local SEO
To choose a local SEO company, you need to consider factors such as expertise, expertise and experience. A digital agency with proven results from other businesses is certainly the best credential for their effectiveness. Customer reviews and past case studies will help you understand what the company’s approach is, but also what results you should expect. Also, there must be transparency about the strategy they will follow, but also a very good level of communication.
Cost & effectiveness of Local SEO
Local SEO has a very good cost-effectiveness ratio, since it is very efficient compared to other digital marketing methods. Advertising is targeted to a specific geographic audience and is thus very effective. The results are measurable and this enables us to know the ROI, i.e. the return on our investment, but also to make continuous improvements. Local SEO can provide visibility to potential customers for very long periods of time, which we can increase by doing it frequently with the necessary additions and changes required after the challenges caused by the frequent changes of Google’s algorithm.
I specialize in content marketing, content writing, web design, and digital marketing. With over 10 years of professional experience, I have collaborated with companies across various industries, including technology, healthcare, tourism, hospitality, and financial services. I have taken on content writing projects, delivering high-quality articles and copywriting for clients’ websites, aiming to attract and engage readers.
My expertise lies in keyword research and analysis tailored to each business. I then develop and implement the appropriate content marketing strategies, creating content designed to achieve top positions in search engines like Google. I’m passionate about writing and marketing, and I believe that compelling content, combined with the right strategies, is key to a successful online business.
For the past seven years, I have held the position of Chief Marketing Officer (CMO) at Cope Digital Agency, shaping and executing the company’s overall marketing strategy. In addition, I have taken an active role in account management, ensuring excellent collaboration with our clients and delivering high-quality services.
My commitment to providing efficient and innovative solutions across various sectors—from healthcare and technology to tourism and financial services—has strengthened our brand in the market and contributed to the growth of our clients. I believe that a combination of creativity, analytical thinking, and technology is the key to any business’s success.
