Appointment bookings increased and the fleet grew in under a year!
E-Geranoi is a growing moving company and its fleet includes cranes, lifts and trucks. Without any digital presence, the owner came to us to ask what he could do to increase his clientele and surpass his competitors.
Start of project:
- Website Development
- Search Engine Optimization (SEO)
- Branding and Graphic Design
The results say it all
“Excellent work by Cope Digital Agency Athens, both on the development of the website and ranking services. My company is now ranking in the top three Google results.”
– George Antonakis, Owner of E-Geranoi
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Design and development of the website for a start…
We started with keyword research to see if and how people are searching for the services E-Geranoi offers, in search engines. We found that this industry had large volumes of search in relevant keywords and proposed starting with developing an SEO-friendly and responsive website. Our goal was for the website to achieve a high Google ranking, will describe the services, the company’s history, the experience and the professionalism offered to its customers.
Next up? Search Engine Optimization (SEO)
Keyword Research Process
After in-depth research, we narrowed down our list to 70 keywords with great relevance and high search volumes. We started to rank the website in the top positions of Google for many keywords within the first three months. Within this time period, the website https://e-geranoi.gr/ appeared in the top three positions of Google’s first page, in 50 different keywords such as cranes, lifting machines, carts, etc.
After selecting a simple design for the website, we began to write the content for each page, focusing on providing the user with relevant information. The SEO experts at Cope Digital Agency categorised the keywords on the same topic in groups and chose which page each of these groups would be used in. Google ranking is achieved by optimising each page of a website separately, which is why we created several pages each of which contained one main keyword and one or two secondary ones.
Our collaboration with E-geranoi continues until today, as SEO is the number one customer acquisition channel for our client. By writing new content every month, the site ranks for new keywords that Internet users use to search for the company’s services. This way we steadily increase website traffic and, by extension, customers. At this time, E-geranoi.gr appears in the top positions of Google for over 100 keywords.
Branding and Graphic Design for the finishing touch
Before co-operating with Cope Digital Agency, E-Geranoi was called Antonakis-Cranes. After discussions with our client, we proposed re-branding the company to compliment its new internet presence. A new corporate identity was born with the name E-Geranoi. Our designers created a new company logo, business cards, labels, stickers for its fleet and many more graphic elements.